Framer
The fastest design-to-web builder — AI generation, Figma import, React export.
By Shaun · Co-founder · ToolNav
Framer is a visual web builder optimised for speed and design fidelity — particularly for landing pages, portfolios, and design-driven marketing sites. Its three defining features set it apart from Webflow and Wix: AI site generation (describe a site in a prompt, get a complete layout with copy and imagery in seconds), direct Figma import (the most polished design-to-web workflow available), and React component export (build components visually in Framer, export them as reusable React code for existing React projects). Framer is not built for content-heavy CMS sites or e-commerce — its CMS is simpler than Webflow's and there is no native e-commerce, so selling products requires third-party integration. For design-first sites where speed matters more than CMS depth, Framer ships faster than any major alternative.
Our Rating
8.4/10
Pricing
Free plan available · Mini from $5/month · Basic from $15/month
Best For
Designers and indie builders who want the fastest path from concept to live, polished site
Category
SaaS
Quick Verdict
The fastest design-to-web builder for landing pages and portfolios. $5/month Mini is a strong starting price, but use Webflow if you need a real CMS or e-commerce.
Key Facts
| Tool | Framer |
| Company | Framer |
| Best for | Design-first landing pages, portfolios, and Figma-driven workflows |
| Starting price | Free; Mini from $5/month |
| Main limitation | No native e-commerce; simpler CMS than Webflow |
| Last verified | May 18, 2026 |
Pros & Cons
What works
- AI site generation produces a complete layout — copy, imagery, structure — from a single text prompt in seconds
- Direct Figma import is the most polished design-to-web workflow available; converts frames to editable Framer components with strong fidelity
- React component export — visually-built components export as reusable React code for existing React projects
- Generous free plan with framer.website subdomain — usable for evaluation and small personal projects
- Lower starting price than Webflow ($5/month Mini vs $14/month Basic) for custom-domain hosting
- Strong animations and interactions built into the visual editor without code
- Clean, polished interface optimised for designers — lower learning curve than Webflow
What doesn't
- No native e-commerce — selling products requires integrating Shopify, Gumroad, or another platform
- CMS is simpler than Webflow's — not designed for high-volume content with complex relational data
- Less granular CSS control than Webflow — fewer design properties exposed in the visual editor
- Smaller ecosystem of community resources, plugins, and tutorials compared to Webflow or WordPress
- Per-site pricing model — costs scale linearly if you manage multiple sites
Pricing
| Plan | Price | Best For |
|---|---|---|
| Free | $0/month | Evaluation and small projects — framer.website subdomain, Framer branding |
| Mini | $5/month | Personal landing pages and portfolios — custom domain, 1,000 pages, basic CMS |
| Basic | $15/month | Professional sites — no Framer branding, full CMS access, 500 form submissions |
| Pro | $25/month | Sites with traffic — 10,000 pages, password protection, A/B testing |
| Business | Custom | Teams with shared workspaces, advanced permissions, and enterprise needs |
Who It's For
Figma import + design-first interface makes portfolio shipping fast
AI site generation produces working landing pages in minutes
Polished output and fast Figma-to-live workflow speed client work
React component export integrates with existing React projects
Faster to ship than Webflow; pair with a separate e-commerce tool if needed
CMS works for moderate content but Webflow handles complex content structures better
No native e-commerce — Webflow, Shopify, or Wix are better for selling products
How It Compares
| Dimension | Framer | Webflow | Wix |
|---|---|---|---|
| Primary strength | AI generation + Figma + React export | CMS, e-commerce, CSS control | Beginner-friendly all-in-one |
| Starting price | $5/mo Mini | $14/mo Basic | $16/mo Personal |
| CMS depth | Basic | Full relational CMS | Adequate |
| E-commerce | No native | Yes (native) | Yes |
| Figma import | Direct, polished | Plugin-based | No |
| Code export | React components | HTML/CSS | Limited |
Our Rating
Our Verdict
Framer is the right tool for designers and indie builders who want the fastest possible path from concept to live, polished site — particularly for landing pages, portfolios, and design-driven marketing pages. Its three defining advantages over Webflow are real: AI site generation from a text prompt, the most polished Figma-to-web workflow available, and React component export for teams already working in React. The 8.4 rating reflects those genuine strengths balanced against three real limitations: no native e-commerce (selling products requires third-party integration), a simpler CMS than Webflow's (not designed for high-volume content with complex relational data), and less granular CSS control than Webflow exposes. For content-heavy sites or e-commerce stores, Webflow remains the stronger choice. For design-first projects where speed and Figma workflow integration matter most, Framer ships faster than any major alternative and is worth the subscription.
Try FramerFrequently Asked Questions
Is Framer free to use?
Yes — Framer has a free plan that includes unlimited pages, a framer.website subdomain, basic CMS, and Framer branding. The free plan is genuinely usable for personal projects and evaluation. To remove Framer branding, use a custom domain, and unlock the full CMS, you need a paid plan starting at $5/month (Mini) per site.
Framer vs Webflow — which is better?
Different tools for different use cases. Webflow is better for content-driven sites and e-commerce — its CMS is more powerful, e-commerce is native, and design control is more granular. Framer is better for landing pages, portfolios, and Figma-first workflows — it ships faster, AI generation and Figma import have no Webflow equivalent, and the pricing floor is lower ($5/mo vs $14/mo). If your site has a real CMS or sells products, choose Webflow. If your site is primarily a showcase or landing page, choose Framer.
Is Framer good for SEO?
Yes — Framer generates clean HTML, supports custom meta tags and Open Graph data, automatically generates sitemaps, and runs on a fast global CDN. Independent SEO benchmarks rate Framer-hosted sites comparably to Webflow for technical SEO fundamentals. Both platforms handle Core Web Vitals well on typical marketing and portfolio sites. For high-volume content SEO at scale, Webflow's deeper CMS gives it a content-management advantage that Framer doesn't match.
Does Framer have a CMS?
Yes — Framer has a built-in CMS for managing dynamic content with unlimited items, basic field types (text, image, rich text, file), and dynamic page templates. It works well for straightforward content (blog posts, team members, case studies with simple structures). For complex content with nested collections, reference fields, and conditional rendering, Webflow's CMS is materially stronger. Framer's CMS is fit-for-purpose for design-first sites with moderate content needs.
Can Framer export to React?
Yes — Framer's component export produces reusable React code that integrates into existing React projects. This is one of Framer's key differentiators against Webflow (which exports clean HTML/CSS but not React components). For React-based development teams who want to visually design components before coding them, Framer reduces duplication between design and implementation.
Who should NOT use Framer?
Teams building e-commerce stores should use Webflow, Shopify, or Wix — Framer has no native e-commerce. Content sites with hundreds of posts and complex content structures need Webflow's deeper CMS. Developers who want maximum CSS control over every design property should also choose Webflow. And for users who want the absolute simplest beginner builder with maximum tutorials available, Wix is a more approachable starting point.
Ready to try Framer?
Try Framer